Self initiated project. Book of ideas / bidbook about human movement. Us humans tend to sit more and more during the day, while this is not why we were designed to begin with. As a species we slowly gain more weight and obesity is gaining more territory in te world.
Problem: When have we stopped moving? We’ve made it too easy for ourselves. I believe creativity and communication can literally bring people into motion.
Insights People see movement or exercise not as a rational decision. There has to be some form of incentive. People also react to their environment, both mentally and physically.
Result Bewogen is an idea book dressed as a bidbook, containing loads of crazy and creative ideas on how to incorporate more movement in our daily lives.