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It's okay. Unplug.

GUERRILLA - IDENTITY - ILLUSTRATION

Nowadays people seem to be more interested in the online landscape than
the actual things that surround us. We take pictures, but we don’t look around.
We’re constantly searching for validation by others and through that we’re
neglecting the ones we are actually with at that moment. 

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  Insight  People don’t like being told what to do. They like to be coached, but comfortably.  So here we are and it’s okay. We’re addicted too. Let’s put our phones down.  Let’s pay attention.  Thus, how might we create a concept that makes people aware  of their screenaddiction, while at the same time not telling those  people to put their devices off and their attention on?

Insight
People don’t like being told what to do. They like to be coached, but comfortably.
So here we are and it’s okay. We’re addicted too. Let’s put our phones down.
Let’s pay attention.

Thus, how might we create a concept that makes people aware
of their screenaddiction, while at the same time not telling those
people to put their devices off and their attention on?

 By gently nudging the viewer to put the phone down and that  it’s ok to be, for instance, uncomfortable in a public setting.  By telling the viewer that it’s time to turn your attention on.

By gently nudging the viewer to put the phone down and that
it’s ok to be, for instance, uncomfortable in a public setting.
By telling the viewer that it’s time to turn your attention on.

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 Under the name Unplug, a series of small posters, containing  illustrations about phone addiction with the intention to be  placed around town. Posters and stickers in public spaces  that nudge people to look up and put their phones away.

Under the name Unplug, a series of small posters, containing
illustrations about phone addiction with the intention to be
placed around town. Posters and stickers in public spaces
that nudge people to look up and put their phones away.

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