DKMS is an international non-profit organisation dedicated to the fight against blood cancer and blood disorders by: creating awareness, recruiting bone marrow donors, raising funds to match donor registration costs; supporting the improvement of therapies through research; and supporting patients from day one of their diagnoses.
DKMS has over 6M blood donors worldwide, so blood-wise, they’re good. However there has been a scientific breakthrough. You can now become a blood donor for a relative by just being related. Scientists can engineer the specificblood cell from what you donate. That means: no more waiting for blood from someone you don’t know from somewhere you don’t know. DKMS will need funds to make this happen. Funds in the form of donations.
The Problem We now need money more instead of blood donations. How do we activate people to donate?
Insights about donations Elder people donate offline, while younger people donate online. Donations are mostly one off and people wait until last minute with their donations, only to donate money to a cause they know little about.
What we know of blood cancer Tiredness & Exhaustion Excessive sweating Sore bones & joints Terrible bruising & unusual bleeding
Insights about creating empathy Cultivate curiosity about strangers Challenge prejudices & challenge commonalities Try another persons life Inspire mass action & social change Develop people's imagination Listen hard & open up
Daily life feels like an extreme sport,when you have blood cancer We show a lucky, healthy audience what it feels like to struggle with blood cancer on a daily basis in a series of ambient activations/stunts/posters that show how everyday can feel like an extreme sport when you have blood cancer.