WvanB
Cover-01.png

Funding a new approach

CASE STUDY

DKMS is an international non-profit organisation dedicated to fight against blood cancer and blood disorders.

A recent scientific study showed that stem-cells from a family member, regardless of blood type, are very suitable to be used to create new healthy blood cells.

We took it upon ourselves to come up with ways to get people to donate money to fund this new treatment.

My role:
Concept and visualisation

DKMS_LIF.png
  The task at hand  The goal was to get people to empathise with blood cancer patients and activate them to donate money to fund these procedures.   Challenges  Though research we’ve come to know that:  Elder people donate offline, while younger people donate online.  Donations are mostly one off   People wait until last minute with their donations, only to donate money to a cause they know little about  People need to have empathy in order to take action

The task at hand
The goal was to get people to empathise with blood cancer patients and activate them to donate money to fund these procedures.

Challenges
Though research we’ve come to know that:

Elder people donate offline, while younger people donate online.

Donations are mostly one off

People wait until last minute with their donations, only to donate money to a cause they know little about

People need to have empathy in order to take action

DKMS_key.002.png
DKMS_key.001.png
  Solutions  By tapping into the daily struggle of being a patient with blood cancer, we came up with the following idea

Solutions
By tapping into the daily struggle of being a patient with blood cancer, we came up with the following idea

DKMS_IDEA.png
 This resulted in some vantage points to be used in the co-creation workshop with creatives from DKMS HQ and the Formery.

This resulted in some vantage points to be used in the co-creation workshop with creatives from DKMS HQ and the Formery.

OOH.png
OOH_2-01.png
OOH_4-01.png
OOH_5-01.png
Climb.png
OOH_3-01.png
  Team  Client - DKMS Agency - The Formery Creative Direction - David Warner & Renea Tanner Project Lead - Jesper Norgaard Research & Strategy - Jesper Norgaard & Wouter van Breevoort Concept - Wouter van Breevoort Design & presentation - Wouter van Breevoort

Team
Client - DKMS
Agency - The Formery
Creative Direction - David Warner & Renea Tanner
Project Lead - Jesper Norgaard
Research & Strategy - Jesper Norgaard & Wouter van Breevoort
Concept - Wouter van Breevoort
Design & presentation - Wouter van Breevoort