The task at hand
The goal was to get people to empathise with blood cancer patients and activate them to donate money to fund these procedures.
Though research we’ve come to know that:
Elder people donate offline, while younger people donate online.
Donations are mostly one off
People wait until last minute with their donations, only to donate money to a cause they know little about
People need to have empathy in order to take action
By tapping into the daily struggle of being a patient with blood cancer, we came up with the following idea
This resulted in some vantage points to be used in the co-creation workshop with creatives from DKMS HQ and the Formery.
Client - DKMS
Agency - The Formery
Creative Direction - David Warner & Renea Tanner
Project Lead - Jesper Norgaard
Research & Strategy - Jesper Norgaard & Wouter van Breevoort
Concept - Wouter van Breevoort
Design & presentation - Wouter van Breevoort