Primary care is important. Through their imaginary first line, hospitals get the people that really need their attention. Three primary care associations fused together to become one unified front. InEen (direct translation: In One) strengthens primary care by organizing this ‘line of health care’, connecting and encouraging collaboration between members and representing their interests in government. Taken By Storm (Where I was an intern at the time) drew a literal line for InEen’s identity, creating a powerful yet simple communicative style, in collaboration with Roos & van de Werk.