The task at hand
Being a start-up brand, there was a need to communicate METIS’ uniqueness, her refreshing approach to creating better supplements as well as the supplements’ benefits.
By focusing on products. It was important to ensure that the experience with the product was valuable for the consumer. We wanted the consumer to know how, how much and when to use to achieve the best results. We achieved this by extending the identity, created by Midday, keeping the classical elements intact, while at the same time adopt a fresh and energetic tone of voice.
Client - METIS Supplements
Agency - Truman Amsterdam
Creative Directors - Amber Franssen & Paul Hillesum
User Experience Designer - Wouter van Breevoort
Copywriters - Paul Hillesum & Nadine Komduur
Producer - Marielouise Toetenel