WvanB
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It's okay. Unplug.

Nowadays people seem to be more interested in the online landscape than the actual things that surround us. We take pictures, but we don’t see. We’re constantly searching for validation by others and through that we’re neglecting the ones we are actually with at that moment. 

Insight
People don’t like being told what to do. They like to be coached, but comfortably.
So here we are and it’s okay. We’re addicted too. Let’s put our phones down. Let’s pay attention.

Thus, how might we create a concept that makes people aware of their screenaddiction, while at the same time not telling those people to put their devices off and their attention on?

Why
Because it’s not healthy to live through your phone, when there’s a whole tangible world out there.
Because it’s not cool to be on your phone, when you’re with the persons you care about. 
Because it distorts your views of reality

How
By gently nudging the viewer to put the phone down and that it’s ok to be, for instance, uncomfortable in a public setting. By telling the viewer that it’s time to turn your attention on.

What
Under the name Unplug, a series of small posters, containing illustrations about phone addiction with the intention to be placed around town.  Posters and stickers in public spaces that nudge people to look up and put their phones away.

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